# Use Hero_Photo presets

Presets are ready-made set-ups for product shots, try-ons, headshots, social and text graphics, seasonal posts, camera-move videos and photo edits. See what each one needs, what it costs and how to use it.

Last checked: Oct 8, 2026 on the live app. Source: https://heropost.ai/docs/ai/hero-photo-presets/

**Where:** Hero_Photo → **Presets**, or on the left **◆ Preset** ▾ → **Browse all presets →**.

## How presets work

A preset is a ready-made set-up for one kind of shot: the scene, lighting, framing and, where needed, the text layout. Pick one instead of writing a description, add your product or a person if it needs one, fill in any text, then generate. Each card shows real samples: "Previews show exactly what each preset makes — we ran every one on our demo products and models."

There are three kinds:

- **AI presets** make new photos, graphics or videos. They use photo credits.
- **Layouts** (13 of them) place your own photos untouched and set your text in your brand fonts, colors and logo. They're made in your browser in about 2 seconds and are free.
- **Editing tools** (8) change a photo you pick.

[Screenshot: The Presets tab with the category tabs, the staff picks row and the product row]

## Use a preset

1. Open **Presets**.
2. Pick a category: **All**, **Staff picks**, **Product**, **Social**, **Headshots**, **Try-on**, **Typography**, **Seasonal**, **Camera moves** or **Editing tools**. Or type in **Search presets…**: it searches names, descriptions and who a preset is for, such as "realtors" or "churches".
3. Hover a card. **Preview** shows the samples full screen; camera moves play their clip.
4. Press **Use preset** (**Use on an image** for editing tools). Heropost sets it up on the left: "{preset} is set on the left — Generate when you’re ready".
5. If it needs a product or a person you haven't added, **Train a subject** opens on the right type. See [Train a subject](/docs/ai/hero-photo-subjects/).
6. Fill in the text fields. The preset renders your text exactly as you type it.
7. Check the price on the button, then press **Generate** (**Create** for layouts, **Make video** for camera moves).

[Screenshot: Quote Card set up on the left, with its Quote and Who said it fields and the Generate button with its price]

**The button shows what you'll pay.** A card's cost line describes its samples, for example "8 photos · 16 credits" on Studio Headshot. Your run follows **How many** (4 at first) unless the preset makes a set number, so check the price on the button before you press it.
## Costs at a glance

| Kind | Credits for each output |
|---|---|
| Photo | 2 |
| Graphic (text-led) | 1 |
| Typography preset with your product in it | 2 |
| Layout | Free |
| Editing tool | 2 (Upscale 4) |
| Reframe to Platform | 2 per size |
| Camera move | 20 for 5 seconds, 40 for 10 seconds; +2 when Hero_Photo first makes the frame to animate |

★ in the tables below marks a staff pick.

## Product (10)

| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Clean Packshot | "Marketplace-ready product shots on pure white, soft shadow." | A saved product | 2 a photo |
| Colour-Block Hero ★ | "Your product on a plinth in one bold colour — an editorial hero." | A saved product | 2 a photo |
| Lifestyle Scene ★ | "Your product in a real, everyday setting that fits what it is." | A saved product | 2 a photo |
| Hard Flash | "Direct-flash night-out snapshot — punchy colour, hard shadow." | A saved product | 2 a photo |
| In-Hand UGC ★ | "A hand holding your product to camera, like a customer photo." | Your product, saved or as a photo | 2 a photo |
| Held by Model ★ | "Your model (or you) holding or using the product." | Your product and **You** or a **Model** | 2 a photo |
| Flat-Lay | "Top-down arrangement of your product with matching props." | A saved product | 2 a photo |
| Ingredient Float ★ | "Your product floating with its ingredients or a frozen splash." | A saved product | 2 a photo |
| Listing Image Set ★ | "The full 6-image product-page gallery, in the order that sells." | A saved product | Always 6 photos: 12 |
| Dish Hero | "Your phone photo of a real dish, relit into a menu-quality shot." | A photo of your dish | 1 photo: 2 |

## Try-on (5)

| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Try-on: Studio White ★ | "Your garment on your model in a clean studio — shop-page ready." | The garment, and **You** or a **Model** | 2 a photo |
| Try-on: Street Style | "Your garment on your model mid-stride on a city street." | The garment, and **You** or a **Model** | 2 a photo |
| Mirror-Selfie Haul | "A mirror selfie wearing your garment — real UGC feel." | The garment, and **You** or a **Model** | 2 a photo |
| 3 Ways to Style It | "One garment styled three ways on the same model, as a carousel." | The garment, and **You** or a **Model** | Always 3 photos: 6 |
| Jewelry On-Body | "Close-ups of your jewelry worn, plus a silk-and-stone still life." | Your jewelry, saved or as a photo | 2 a photo |

## Headshots (5)

| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Studio Headshot ★ | "Clean studio headshots — neutral backdrop, business attire." | **You** or a **Model** | 2 a photo |
| Speaker on Stage | "You speaking on a conference stage, mid-gesture." | **You** or a **Model** | 2 a photo |
| Realtor Portrait | "Polished, approachable agent portraits at a home entry or kitchen." | **You** or a **Model** | 2 a photo |
| Personal Brand Lifestyle | "Candid “at work” brand photos — café, desk, coffee walk." | **You** or a **Model** | 2 a photo |
| Team Match Set | "Matching headshots for the whole team, plus a team grid." | Your saved people | One photo per person (up to 8): 2 each |

## Social (15)

| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Story Cover | "Your photo plus a short hook, laid out for Stories and Reels." | A photo and a headline | Free (layout) |
| UGC Unboxing | "Hands opening a branded mailer with your product inside." | Your product, saved or as a photo | 2 a photo |
| Before / After Split | "A branded split card from your real before and after photos." | 2 photos; what was done and your name are optional | Free (layout) |
| Industry Meme | "An original meme for your niche — no templates, no celebrities." | The meme line | 2 a photo |
| YouTube Thumbnail | "Big expressive face, your topic object and a few bold words." | **You** or a **Model**, and up to 4 words | 2 a photo |
| Podcast Set | "Episode-promo stills at a broadcast mic in a warm studio." | **You** or a **Model** | 2 a photo |
| New Keys Moment | "The moment behind every closing — keys in hand at the front door, with room for your caption." | Nothing | 2 a photo |
| Impact Number | "One real photo from your week and the number that matters — meals served, volunteers, funds raised." | A photo, the number and what it counts | Free (layout) |
| Event Thank-You | "Turn 2–4 real photos from your event into a thank-you post in your colours." | 2 to 4 photos and a headline | Free (layout) |
| Hidden Gem Spotlight | "Your photo of a local favourite with a 'Hidden gem in…' title — the local post that travels furthest." | A photo, the place and the neighborhood | Free (layout) |
| This or That | "Two photos side by side and one question — the easiest comment-getter on any feed." | 2 photos and a question | Free (layout) |
| Screenshot Showcase | "Drop in a real screenshot — it sits in a clean device frame on your brand gradient, pixel-perfect." | A screenshot, a headline, and a frame: Browser, Laptop or Phone | Free (layout) |
| Portfolio Drop | "Your best 3–6 shots in a gallery-clean grid with your studio name — your work untouched." | 3 to 6 photos and your studio name | Free (layout) |
| Sneak Peek | "A 'sneak peek' of the gallery you just delivered — one hero shot, a fine frame, your name." | A photo and your studio name | Free (layout) |
| Job Done (Google Business) | "Your real job photo with the service and town, sized 4:3 for Google Business where locals look first." | A photo, the service, the town and your business name | Free (layout) |

## Typography (18)

Typography presets make text-led graphics in your brand colors and fonts.

| Preset | What it makes | Text you fill in | Credits |
|---|---|---|---|
| Quote Card | "Your own words on a branded card, readable at feed size." | The quote; who said it (optional) | 1 a graphic |
| Review Card | "A real customer review as a branded card, with stars." | The review, the reviewer's name; stars (optional) | 1 a graphic; 2 with your product in it |
| Offer / Sale | "Percent-off, BOGO or free-shipping graphic with your product." | The offer; dates, code and call to action (optional) | 1 a graphic; 2 with your product in it |
| Announcement | "Bold news graphic for launches, drops, openings and events." | A headline of up to 8 words; kicker and when (optional) | 1 a graphic |
| Tips Carousel ★ | An educational carousel: a cover, then one slide per tip | A cover hook and your tips, one per line (up to 7) | 1 a slide |
| Feature Callout | "Your product with 3–4 benefit callouts — the infographic image." | A saved product and 3 to 4 benefits | 2 a photo |
| Listing Card | "Just Listed, Open House or Just Sold post from your listing photo." | Your listing photo, status, address and price | Free (layout) |
| What $X Gets You ★ | A price-anchor post for your city | Your listing photo, the price point and the city | Free (layout) |
| Today's Special | "Daily special or slots-left card with price and time window." | A photo and the item; price and when (optional) | Free (layout) |
| Sermon Quote Slide | "This week's message as a calm quote slide — your words spelled exactly, in your colours." | The quote or verse | 1 a graphic |
| Service & Event Reminder | "Day, time and place in one warm, readable card — services, meetups, open days." | What's on, the day and time; where (optional) | 1 a graphic |
| Local Market Update | "Your month in three numbers — median price, days on market, homes sold — as a clean, trustworthy card." | The area, the month and 2 or 3 stats | 1 a graphic |
| Results Stat Card | "One big, true number and what it means — client wins, growth, milestones — in your colours." | The number and what it means | 1 a graphic |
| Myth vs Fact | "Bust one common myth with the fact — a two-part card people save and share." | The myth and the fact | 1 a graphic |
| Now Hiring | "A clear 'We're hiring' card with the role and how to apply." | The role and how to apply | 1 a graphic |
| Episode Cover | "Episode number, title and guest on a studio-style cover — no face needed." | Show name and title | 1 a graphic |
| Gig Poster | "Date, venue and line-up on a bold, print-style poster." | The act, date and time, and venue | 1 a graphic |
| Deadline Countdown | "'3 days left' in big, clear type with what's due and when — tax dates, enrolment windows, sale ends." | Time left, what's due and the deadline | 1 a graphic |

## Seasonal (7)

| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Autumn Drop | "Your product in a warm autumn still life." | A saved product | 2 a photo |
| Halloween | "Playful-spooky product sets — pumpkins and candlelight, never gory." | A saved product | 2 a photo |
| Diwali Festive | "Festival-of-lights product scenes with diyas and marigolds." | A saved product | 2 a photo |
| BFCM Sale | "Black Friday and Cyber Monday set, with your product." | The offer; dates (optional) | 1 a graphic; 2 with your product in it |
| Holiday Gifting | "Gift-wrapped product scenes plus a “gift guide” cover." | A saved product | 2 a photo |
| Thankful Post | "A warm thank-you to your customers for Thanksgiving, with your name on it." | Your business name | 1 a graphic |
| New Year Kickoff | "Open January with a bold 'New year' post and one line of your offer." | Your offer | 1 a graphic |

In **All**, a strip at the top suggests the seasonal presets that fit the time of year.

## Camera moves (7)

Camera moves turn a still into a short video. The video model won't animate a photo with people in it, so use product and scene photos.

| Preset | What it makes | What you need | Credits (5 seconds) |
|---|---|---|---|
| Product Turntable ★ | "Your product rotating on its plinth — a seamless 5 s loop." | A saved product | 22 |
| Slow Push-In | "A gentle dolly-in with subtle depth on any still." | A photo | 20 |
| Zoom Loop | "A slow zoom in and back that loops cleanly." | A photo | 20 |
| Handheld UGC | "Phone-handheld drift that makes a still feel like a real clip." | A photo | 20 |
| Crash Zoom Hook | "Holds wide, then snaps in — a first-second hook." | A photo | 20 |
| Giant Product (FOOH) ★ | "A giant version of your product in a real-looking city scene." | A saved product | 22 |
| Dusk Timelapse | "Day to blue hour: the sky darkens and the lights come on." | A daytime photo of a building | 22 |

A 10-second clip doubles the video part: 40, or 42 where Hero_Photo first makes the frame.

## Editing tools (8)

Editing tools work on a photo you pick: from **Edit** on any result, or **Use on an image** here. Each makes one image.

| Preset | What it does | Credits |
|---|---|---|
| Reframe to Platform | "One image resized for every platform you post to." Runs in **Repurpose**. | 2 per size |
| Background Swap | "Keeps your subject exact and replaces the background." | 2 |
| Relight | "Change the light without a reshoot." | 2 |
| Remove Object | "Erase distractions and rebuild what was behind them." Say what to remove in the description box. | 2 |
| Upscale | Makes a sharper, larger 4K version. | 4 |
| Phone Photo Fix | "One tap for exposure, colour and straight lines — nothing else changes." | 2 |
| Virtual Staging | "Furnish an empty room, clearly labelled as virtually staged." Choose the room (optional). | 2 |
| Day-to-Dusk | "Daytime exterior to twilight, labelled as enhanced." | 2 |

## Staff picks (12)

Colour-Block Hero, Lifestyle Scene, In-Hand UGC, Held by Model, Ingredient Float, Listing Image Set, Try-on: Studio White, Studio Headshot, Tips Carousel, What $X Gets You, Product Turntable and Giant Product (FOOH).

## Layouts: sizes and branding

Layouts use your **Format** choice:

| Format | Size |
|---|---|
| **Square 1:1** | 1080 × 1080 |
| **Feed 4:5** | 1080 × 1350 |
| **Story 9:16** | 1080 × 1920 |
| **Wide 16:9** | 1920 × 1080 |
| **Google 4:3** | 1600 × 1200 |

They use your brand kit's fonts, colors and primary logo, so set those up first: [Teach Hero_Agent your brand](/docs/ai/brand-kit-and-knowledge/). When it's done, Heropost says "{preset} is ready — it’s in your library".

## Presets from Hero_Agent and on a phone

- **Hero_Agent** can use AI presets that make one picture, such as Lifestyle Scene, Clean Packshot, Colour-Block Hero, Flat-Lay, Studio Headshot or New Keys Moment. Presets with text fields, videos, sets of several images and layouts are made in the studio. Asked for a layout, it answers "That preset is made in the browser — use it from the studio."
- **On a phone**, the **New photo** sheet offers six presets: Lifestyle Scene, Clean Packshot, In-Hand UGC, Colour-Block Hero, Studio Headshot and Personal Brand Lifestyle. The full catalog is in the studio on a computer or tablet.

## If it doesn't work

| What you see | What it means | What to do |
|---|---|---|
| "No presets match “{search}”." | Nothing matches your search. | Try another word, or browse a category. |
| "{preset} needs a product — add one first, then use the preset" | The preset puts your product in the picture. | Add the product in **Train a subject**, which opens for you. |
| "{preset} needs a person — train yourself or a model first" | The preset needs a person. | Add yourself or a model. |
| **Fill in “{field}”** under the button | A required text field is empty. | Fill it in. |
| "… is too long — keep it under {n} characters." | Too much text for that field. | Shorten it. |
| "Add at least one tip (one per line)." | Tips Carousel has no tips. | Type one tip per line. |
| "Say what to remove." | Remove Object needs to know what to erase. | Describe it in the description box. |
| "Pick the image to work on." | An editing tool has no photo. | Pick a photo, or start from **Edit** on a result. |
| "A photo could not be loaded — try picking it again." | A layout couldn't read your photo. | Pick the photo again. |
| "This browser can’t draw the layout." or "Couldn’t export the image." | Your browser couldn't build the layout. | Try again, or use another browser. |

## Questions

**Why is the price on the button different from the card?**

The card shows the cost of its samples. Your run follows **How many**, and some presets make a set number. The button always shows what this run costs, and that's what you pay.


**Do layouts really cost nothing?**

Yes. Layouts are drawn in your browser from your own photos, text and brand kit, with no AI, so they use no credits.


**Will a preset change my product?**

Product presets use your saved product photos as the reference, so your product looks like itself. Anything that must stay exactly the same, such as a logo or a finish, goes under **Keep exactly (optional)** when you save the product. Check each result before you post it.


**Can I use a preset with my own description?**

Yes. With a preset selected, the description box adds details. Layouts have nothing to describe: they use your photo and the text fields.