# Etsy automation: post new listings

Paste your Etsy shop's address and Heropost imports each new listing with its title, description, link and photo, ready to share on your networks.

Last checked: Oct 8, 2026 on the live app. Source: https://heropost.ai/docs/automations/etsy/

## How it works

Etsy publishes a public feed of each shop's listings. Paste your shop's address, and Heropost reads that feed: there's no Etsy login or app. Each new listing becomes an item you can post, or that Heropost posts for you.

## Set it up

1. Open your shop's page on Etsy and copy the address, for example `https://www.etsy.com/shop/YourShopName`. Use the shop page, not a single listing.
2. In Heropost, click **Automations** in the left menu, then **Create Automation**.
3. On the **Etsy** card, press **Add Automation**.
4. Paste the address in **Etsy Shop URL** and press **Save**. Heropost shows "Etsy automation created! Your items are being imported and will appear shortly."
5. Press **Settings** on the new automation, select your accounts, choose **Read from Source** or **Publish Immediately**, and press **Save**.

[Screenshot: The Add New Etsy Automation window with the Etsy Shop URL field]

## What each item contains

| Part | From your shop's feed |
|---|---|
| Title | The listing's title. |
| Description | The listing's description as plain text. |
| Link | The listing's page on Etsy. |
| Picture | One picture: from the feed, or the listing page's preview picture. |

## Settings that work well

- **Preferred Post Type:** **Image** to show the listing photo, or **Link** for the Etsy card on networks that take link posts. **Carousel/Image** is offered, but each listing comes with one picture.
- **Caption:** **Custom** is filled with "New product:" followed by `{{title}}`, and `{{link}}` on the next line. Make it yours, for example `New in the shop: {{title}} {{link}}`.
- **Attach Link to Caption:** **Not Link Posts Only** adds the listing link to picture posts.

All settings: [Automations: how they work](/docs/automations/automations/#settings).

## If it doesn't work

| What you see | What it means | What to do |
|---|---|---|
| "Invalid URL" | The address isn't complete. | Paste the full address, starting with https://. |
| "An unexpected error occurred while processing your request." when you save | Heropost couldn't read a shop at that address: it's a listing or search page, or the shop name is mistyped. | Copy the address of your shop's main page: `https://www.etsy.com/shop/YourShopName`. |
| A listing is missing | Heropost imports the listings in Etsy's shop feed, and auto-posting covers only listings it finds after you switch it on. | Post other listings from the post editor, or from the feed with **Create Post**. |

## Questions

**Do I need to connect my Etsy account?**

No. Heropost reads your shop's public feed. Nothing changes in your Etsy account.


**Is a listing posted again when I edit it?**

No. Heropost recognizes items it already imported, so an edited listing isn't imported twice.