# Compare plans Growth, Pro and Agency each include the whole scheduler, Hero_Agent, Hero_Photo and your AI tools. Compare prices, limits and who each plan is for. Last checked: Oct 8, 2026 on the live app. Source: https://heropost.ai/docs/billing/plans/ ## How plans work Every Heropost plan includes the whole scheduler, Hero_Agent, Hero_Photo and your AI tools. Plans differ in size: how many social accounts, workspaces and people you have, and how much AI you use each month. You can pay monthly, or yearly and save 20%. You can start free, with no credit card. See [Your free trial](/docs/getting-started/free-trial/) for what the trial includes. ## The three plans | | Growth | Pro | Agency | |---|---|---|---| | Made for | One brand | Growing brands and small teams | Agencies and their clients | | Monthly | $29/month | $49/month | $99/month | | Yearly | $278 billed yearly (save $70) | $470 billed yearly (save $118) | $950 billed yearly (save $238) | | Social accounts | 12 | 70 | Unlimited* | | Workspaces | 2 | 7 | Unlimited* | | Automations | 5 | 15 | Unlimited | | People | 1 user | 3 users + approvals | Unlimited team + approvals | | Hero_Agent | 2,000 actions a month | 10,000 actions a month | Unlimited actions | | Inbox replies by Hero_Agent | No | Yes | Yes | | Hero_Photo | About 50 photos a month | About 125 photos a month | About 300 photos a month | | AI-tool connections | 3 | 10 | Unlimited | | AI captions & hashtags | Unlimited | Unlimited | Unlimited | \*Fair use: built for one business or agency and its own clients. Above 500 accounts or 50 workspaces we'll check in with you — never a surprise block. Each network's own limits still apply. Yearly plans are billed once a year: $278, $470 or $950. The website shows that price divided by 12 and rounded ($23, $39 and $79 a month). At checkout in the app, the monthly figure is shown to the cent. [Screenshot: The plans page in Heropost, with the Plans and Lifetime switch and the Monthly and Annual switch] ## What every plan includes The scheduler is the same on every plan. Only the amounts in the table change. - **Calendar:** month, week and day views. Drag a post to another day to reschedule it. - **Post editor:** write once, then adjust and preview the post for each network. - **Bulk scheduling** from a CSV file, and **Automations** that turn new items from your feeds into posts. - **Social Inbox** for comments and messages, and **Analytics** for your accounts and posts. - **Link in bio:** your own MonoL.ink page. - All 12 networks: Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Pinterest, Threads, Bluesky, Reddit, Telegram and Google Business Profile. ## How the AI in each plan works Heropost has two kinds of AI, and they're counted differently. - **AI for writing is unlimited.** AI captions, hashtags and rewriting posts in the editor are included with no monthly cap on every plan sold today. - **Hero_Agent and your connected AI tools run on monthly credits, called actions,** because every task uses AI that costs money each time. An action is a created post or a sent inbox reply; reading, editing, scheduling and publishing are free, and so is writing copy in the chat. Hero_Agent and your AI tools share the same monthly actions, and they reset at the start of each month. - **Hero_Photo runs on credits.** Growth, Pro and Agency include 100, 250 or 600 credits a month. A photo uses 2 credits, a graphic 1 and a 5-second video 20, and Hero_Photo shows the cost before you create anything. Details: [AI plans and your monthly AI allowance](/docs/billing/ai-plans/). **Posting to X uses X credits on every plan.** X charges for every post published through its API, so X credits are sold separately in packs: 1 credit is 1 post. See [X credits](/docs/billing/x-credits/). ## Lifetime plans A lifetime plan is one payment for the scheduler. Lifetime Starter is $497 and Lifetime Agency is $997, both one payment. Lifetime members get the AI allowance every plan includes (30 AI actions, 300 Hero_Agent messages and 3 connected AI tools a month, plus 10 Hero_Photo credits once), and pay $19 / $33 / $66 a month for the full AI plans instead of $29 / $49 / $99. See [Lifetime plans explained](/docs/billing/lifetime/). ## If you already have a plan - **Older scheduler plans stay exactly as they are.** If you pay for a monthly scheduler plan, you can add the AI from **Billing** in the app. - **Holding a lifetime plan and an AI plan?** You get whichever is bigger — your lifetime tier or the plan — feature by feature. - Your [Billing page](/docs/billing/billing-page/) shows the plan you have and what you've used. ## Choose a plan 1. Click your name at the bottom of the left menu, then **Billing**. 2. Pick a plan in the **Plans** section and press **Get Growth**, **Get Pro** or **Get Agency**. To pay yearly, press **See all plans** at the bottom of Billing instead, then choose **Annual**. 3. Pay on the secure payment page. 4. On **Thank you for your payment!**, press **Proceed**. Heropost reloads with your new plan. The AI plans section of Billing is headed **Plans** or **AI agents**, depending on your account. If you pay for an older scheduler plan, it's **AI agents**, and you add the AI as a monthly add-on: see [AI plans and your monthly AI allowance](/docs/billing/ai-plans/#get-more-ai). Already paying for a plan? Move up from Billing instead: see [Upgrade or change your plan](/docs/billing/upgrade-or-change/). ## Questions **Which plan is right for me?** Growth is for one brand. Pro is for growing brands and small teams: 70 accounts, 3 users with approvals, and Hero_Agent can reply in your inbox. Agency is for agencies and their clients, with unlimited accounts, workspaces, team and Hero_Agent actions (fair use). **Do I need ChatGPT or Claude?** No. Hero_Agent is built in. If you already use ChatGPT, Claude or another AI tool, you can connect it too: see [Connect your AI tools](/docs/ai-tools/overview/). **Does my plan limit how many posts I can publish?** Your plan sets how many accounts, workspaces and automations you have, not a number of posts. Posting is still limited by each network's own rules, and Heropost pauses an account when a network starts limiting it. X also has a daily limit of 50 posts per account through Heropost. See [When a network limits an account](/docs/troubleshooting/network-holds/). **Can I connect every network on every plan?** Yes, on the plans sold today. Some older plans don't include X, TikTok, Google Business Profile, Threads or Bluesky; if yours doesn't, Heropost shows **Time to Level up!** when you try to connect one. **What currency are the prices in?** US dollars (USD). **Can I change plans later?** Yes. Upgrade whenever you like from Billing — you pay only the prorated difference that day. To move to a smaller plan, contact support. See [Upgrade or change your plan](/docs/billing/upgrade-or-change/).