Where: Home, the first item in the left menu. It's the page Heropost opens on.
How it works#
Hero_Agent is the AI built into Heropost. You tell it what you want in plain words, and it works inside the workspace you have open: it reads your accounts, calendar, Media Library, Social Inbox and results, and it uses the same tools you do to save, schedule and publish posts.
It saves drafts without asking. Before it schedules, publishes, sends an inbox reply or deletes anything, it shows a Waiting for your approval card, and nothing happens until you press Approve. The line under the chat box says so: "Hero_Agent acts only with your approval".
What you can ask for#
| You want | Try | What Hero_Agent does |
|---|---|---|
| One post | Help me write a post about … | Writes it, saves a draft and shows a preview with Schedule, Change time, Edit copy, Publish now and Open in editor. |
| A batch of posts | Create posts in bulk | Opens a setup card (accounts, dates, posts per day, themes, pictures), then shows a plan and its cost before it writes anything. |
| Your gaps filled | Fill my empty days this week | Reads your calendar and drafts posts for the empty days, based on what has worked before. |
| A picture | "Make a square photo of our candle on a wooden table" | Makes it with Hero_Photo and saves it to your Media Library. |
| Your results | What were the main insights from last week? | Reports reach, engagement and top posts, and suggests what to change. |
| Replies | Draft replies to my waiting messages | Shows a card for each waiting comment or message, with a suggested reply you can edit and send. |
| Your own list of posts | Attach a CSV file, or paste rows from a spreadsheet | Turns each row into a draft. |
| Your brand remembered | "Remember that we're closed on Mondays" | Saves it to the facts Heropost keeps about your business, and uses them in every draft. |
The bold items are the starters under the chat box. More detail:
- Plan and draft posts with Hero_Agent
- Ask Hero_Agent what's working
- Teach Hero_Agent your brand
- What Hero_Agent can see and do
Get started#
The first time the workspace owner or an Admin opens Home, Hero_Agent asks How do you want to work with me?
- Choose Create together.
- Tick what you want to make first, for example Social posts, then press Continue.
- Hero_Agent suggests where to start. Bring in your brand from your website reads your site and sets up your brand kit in about a minute.
Skip for now takes you straight to the chat. Team members see a shorter welcome, What do you want to make first?, with Continue and Skip for now.
A guided first week: Quickstart: let Hero_Agent plan your first week.
What asks for your approval#
| When Hero_Agent… | Does it ask first? | Cost |
|---|---|---|
| Saves a post as a draft (one post, or each post in a batch) | No | 1 action per post |
| Edits a post's text, time or pictures | No | Free |
| Makes a picture with Hero_Photo | No | Photo credits |
| Schedules or publishes a post | Yes | Free |
| Sends an inbox reply | Yes | 1 action |
| Deletes a post or a Hero_Photo subject | Yes: the card reads "This can't be undone — confirm" | Free |
| Saves facts, brand voice, brand kit or subjects after reading outside content in the same conversation (inbox messages, post captions, Media Library names) | Yes | Free |
| Passes a problem to the Heropost support team | Only after you say yes | Free |
The approval card shows what will happen, the cost (free or 1 action), the details such as dates and times, and up to three post previews. Press Approve to go ahead or Deny to cancel.
Answer the card before you type again. Sending a new message while a card is waiting cancels it, and you'll need to ask again.
Conversations#
- Start a new one for each new task: the clock icon at the top left (Conversation history) opens Conversations, and ＋ starts a new conversation.
- Find an old one in Conversations, grouped Today, Yesterday, This week and Earlier, or type in Search conversations.
- Delete one with the bin icon next to it. It's deleted straight away, with no confirmation, and can't be undone.
- They're private. Only you see your conversations, and each workspace has its own list. Teammates, including the workspace owner, can't see them.
- Long conversations: Hero_Agent works from the most recent part of a conversation, about the last 40 messages. Facts you've saved and your brand voice are always in view.
- Leave and come back: an answer keeps going while you open another page, for example Open in editor. Come back to Home within two minutes and the conversation is still open. Switching workspace, starting or opening another conversation, pressing Stop or closing the tab ends an answer that's still running.
- Stop: while Hero_Agent works, the send arrow turns into Stop. What it already wrote stays.
- ← Back to home returns to the start screen. The conversation stays in your history.
Ways to talk to it#
- Type. Enter sends; Shift+Enter starts a new line. A message can be up to 120,000 characters.
- Speak. The microphone shows where your browser supports dictation. On a computer, click it (Dictate a message). On a phone, hold it (Hold to talk).
- Attach files. Press the paperclip (Attach media) or drag files anywhere on Home: photos, videos, CSV or TSV files, and .md or .txt documents. Photos and videos go into your Media Library as soon as you add them.
- Tap a suggestion. Up to three follow-ups appear under the newest answer. Tapping one sends it.
What Hero_Agent does with each kind of file: What Hero_Agent can see and do.
On a phone#
- The line under the greeting shows your sources, saved facts and actions used. Tap it to open the Workspace sheet with the starters, Workspace intelligence and quick links.
- An approval card opens as a sheet. Swipe it away and the card stays in the chat with a Review button.
- From any page, tap ＋ in the bottom bar, then Ask Hero_Agent.
- To open Hero_Agent like an app, add it to your home screen. After the first answer, Heropost offers: "Install Hero_Agent — full screen, no browser bars, one tap from your Home Screen." On iPhone and iPad, use Share → Add to Home Screen.
What it costs#
Every plan, the free trial included, comes with 30 AI actions, 300 Hero_Agent messages and 3 connected AI tools a month, plus 10 Hero_Photo credits once. The Growth, Pro and Agency plans include more:
| Each month | Lifetime, older plans and the free trial | Growth | Pro | Agency |
|---|---|---|---|---|
| AI actions (shared with your connected AI tools) | 30 | 2,000 | 10,000 | Unlimited (fair use) |
| Hero_Agent chat messages | 300 | 800 | 1,500 | Unlimited |
- One action is one post created or one inbox reply sent. Writing copy in the chat, editing, scheduling, publishing, reading and analytics are free.
- Every message you send counts as one chat message.
- Pictures use Hero_Photo credits, not actions.
- The workspace owner's plan applies, in every workspace they own. Allowances reset at the start of each calendar month (UTC).
Details: AI actions and your monthly allowance and AI plans.
Who can use it#
| Role | What Hero_Agent does for them |
|---|---|
| Owner and Admin | Everything on this page, including the brand setup, approving schedules and connecting AI tools. |
| Editor | Chats, saves facts about the business and creates drafts. Instead of scheduling, Hero_Agent can submit their posts for approval. |
| Viewer | Chats and reads. Can't create posts. |
Hero_Agent acts with your own permissions: it can't do anything your role can't. See Roles and permissions.
Prefer ChatGPT or Claude?#
The same tools work from ChatGPT, Claude, Cursor and other AI tools that support MCP, on the same accounts and the same monthly actions. Chat messages are only used on Home. See Use Heropost from your AI tools.
If it doesn't work#
| What you see | What it means | What to do |
|---|---|---|
| "Hero_Agent chat isn't part of the plan on this workspace. …" | The workspace owner has no active plan, for example after the free trial. | The owner picks a plan in Billing. Everything already created stays. |
| "You've reached your action limit ({used}/{limit})." with Upgrade | This month's AI actions are used up. | Upgrade, or wait for the 1st of next month. Editing, scheduling and publishing keep working. |
| "That's all {N} Hero_Agent chat turns for this month — they reset on {date}. …" | This month's chat messages are used up. | Upgrade, or wait for the date shown. Connected AI tools keep working. |
| "You're sending messages very quickly — give me a moment, then try again." | Too many messages in a short time. | Wait a minute and send again. |
| "That message is too long ({n} characters; the limit is 120,000). Split it, or attach the text as a file." | The message is over 120,000 characters. | Send it in parts, or attach it as a .md or .txt file. |
| "Heropost AI is busy right now. Try again in a moment." | Hero_Agent couldn't answer this time. | Wait a moment and send again. |
| "Something went wrong. Try again in a moment." with Retry | Your message didn't reach Hero_Agent. | Press Retry. It sends your text and attachments again. |
| "I ran out of room working that out before I could answer. …" | The request was too big for one answer. | Start a new conversation and ask for fewer posts at a time. |
| "I didn't manage to put that into words. Ask again, a little narrower." | No answer came back. | Ask again, more specifically. |
| "This approval is no longer valid." | The card was already used, or belongs to an earlier step. | Ask Hero_Agent again for a new card. |
| No Connect your AI tools button on Home | Only owners and Admins see it. | Ask the workspace owner. |
Questions#
Will Hero_Agent post anything without asking me?
No. It saves drafts on its own, but every schedule, publish, inbox reply and delete shows a Waiting for your approval card first, and nothing happens until you press Approve.
Can my teammates read my conversations?
No. Conversations are saved for each person in each workspace. The drafts, pictures and facts Hero_Agent saves are part of the workspace, so your team sees those as usual.
Can I use Hero_Agent for several brands or clients?
Yes. Hero_Agent works per workspace: create one workspace per brand, connect its accounts, then teach Hero_Agent about that business on its Home. The workspace owner's actions and photo credits are shared by all their workspaces.
Can Heropost open on another page instead of Home?
No. Heropost opens on Home, and there's no setting to change it. Everything else is in the left menu, and a bookmarked page, such as your calendar, opens directly.
Is Hero_Agent the same as AI captions in the post editor?
No. AI captions is the writing helper inside the post editor. It's unlimited on the plans sold today and uses no actions. See AI captions, hashtags and rewriting.
What can't Hero_Agent do?
It can't change billing, plans, team members or workspace settings, connect or remove social accounts, or use Post Groups, automations or MonoL.ink. The full list: What Hero_Agent can see and do.