The 12 networks#
Heropost publishes to Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, TikTok, Threads, Bluesky, Google Business Profile, Reddit and Telegram. In the app, Google Business Profile is called Google My Business.
| Network | What you connect | How you connect | Plan notes |
|---|---|---|---|
| Pages (not profiles or Groups) | Facebook's sign-in window | — | |
| Business or Creator accounts linked to a Facebook Page | Facebook's sign-in window | — | |
| X | The X account you sign in with | X's sign-in window | Uses X credits on every plan |
| Your profile, and Pages where you're Super admin | LinkedIn's sign-in window | — | |
| Boards (each board is one account) | Pinterest's sign-in window | — | |
| YouTube | Channels you own | Google's sign-in window | — |
| TikTok | The TikTok account you sign in with | TikTok's sign-in window | Premium network |
| Threads | Your Threads profile | Threads' sign-in window | Premium network |
| Bluesky | Your Bluesky account | Username and app password | Premium network |
| Google Business Profile | Business locations | Google's sign-in window | Premium network |
| Communities where you're an approved user (each one is one account) | Reddit's sign-in window | — | |
| Telegram | Channels and groups where your bot is an admin | Your bot's token | — |
X, TikTok, Threads, Bluesky and Google Business Profile are Heropost's premium networks. On the plans sold today, they count like any other account. The original Lifetime plan can't connect them. Posting to X uses X credits on every plan: see Connect X.
What you can post where#
✓ = supported · – = not supported
| Network | Text only | Photos | Video | Link post | Story | First comment |
|---|---|---|---|---|---|---|
| ✓ | ✓ several | ✓ 1 | ✓ | ✓ | ✓ | |
| – | ✓ up to 10 (carousel) | ✓ 1, posted as a Reel | – | ✓ | ✓ | |
| X | ✓ | ✓ up to 4, or 1 GIF | ✓ 1 | Link in the text | – | – |
| ✓ | ✓ up to 9 | ✓ 1 | ✓ (article card) | – | ✓ | |
| – | ✓ up to 5 (same shape) | ✓ 1 | – | – | – | |
| YouTube | – | – | ✓ 1 (required) | – | – | ✓ |
| TikTok | – | – | ✓ 1 (required) | – | – | – |
| Threads | ✓ | ✓ up to 20, photos and videos mixed | ✓ | ✓ | – | ✓ |
| Bluesky | ✓ | ✓ up to 4 | ✓ 1 | ✓ (link card) | – | ✓ |
| Google Business Profile | ✓ | ✓ 1 | – | Button link | – | – |
| ✓ (title + text) | ✓ up to 20 | ✓ 1 | ✓ | – | – | |
| Telegram | ✓ | ✓ up to 10 in an album, photos and videos mixed | ✓ | ✓ | – | – |
Facebook, X, LinkedIn, Pinterest, Bluesky and Reddit take photos or one video, not both in the same post. Stories never take a first comment. YouTube decides by itself whether a video becomes a Short; Heropost uploads it as a regular video.
Caption and first-comment limits#
Limits as the post editor counts them. The editor warns you as soon as a version is too long.
| Network | Caption | First comment | Other text fields |
|---|---|---|---|
| X | 280 (counted the way X counts) | — | — |
| Bluesky | 300 | 300 | — |
| 300 (the title) | — | Text: 40,000 | |
| Threads | 500 | 500 | — |
| 800 | — | Title: 100 | |
| Google Business Profile | 1,500 | — | — |
| 2,200 | 2,200 | — | |
| TikTok | 2,200 (the field is called Title) | — | — |
| 3,000 | 20,000 | — | |
| Telegram | 4,096, or 1,024 when the post has media | — | — |
| YouTube | 5,000 (the Description) | 10,000 | Title: 100, required |
| 63,206 | 8,000 | — |
Facebook, Instagram, X and YouTube allow up to 30 hashtags in a caption. For file sizes, formats and video lengths, see Character limits and media specs.
Analytics and the Social Inbox#
| Network | Post analytics | Social Inbox |
|---|---|---|
| ✓ views, reactions, comments, shares | Comments, mentions, messages | |
| ✓ reach, views, likes, comments, shares (Stories too) | Comments, mentions, messages | |
| ✓ for Pages only | Comments on Page posts, after Connect inbox | |
| YouTube | ✓ views, likes, comments | Comments |
| Threads | ✓ views, likes, replies, shares | Replies, mentions |
| Google Business Profile | – | Reviews |
| X | Follower count only | – |
| Pinterest, TikTok, Bluesky, Reddit, Telegram | – | – |
See Analytics and The Social Inbox.
What Heropost doesn't post#
These aren't available on any network today, so plan them directly in the network's own app:
- Music, polls and image alt text.
- Tagging people on Instagram, and Instagram collaborators. (On Facebook and LinkedIn you can @mention Pages in the caption.)
- Facebook Reels and Live videos, and posts to Facebook Groups or personal profiles.
- X threads, and X posts longer than 280 characters.
- LinkedIn documents (PDF carousels).
To suggest a feature, use Ideas and Bugs at the bottom of the left menu.
Questions#
Why is Google Business Profile called Google My Business in Heropost?
Google renamed its product, and Heropost still uses the older name in the app. Both names mean the same thing.
Do Instagram videos go out as Reels?
Yes. Every Instagram video with the post type Media is published as a Reel. Choose Story to post a Story instead. On Facebook, videos are published as regular Page videos.
Some logos in the Add Social Accounts window are dimmed. Why?
Those networks can't be connected. Only the 12 networks on this page can.
Which networks cost extra?
Only X: every post to X uses one X credit, because X charges for each post published through its API. The other networks don't use credits.