Where: Hero_Photo → Presets, or on the left ◆ Preset ▾ → Browse all presets →.
How presets work#
A preset is a ready-made set-up for one kind of shot: the scene, lighting, framing and, where needed, the text layout. Pick one instead of writing a description, add your product or a person if it needs one, fill in any text, then generate. Each card shows real samples: "Previews show exactly what each preset makes — we ran every one on our demo products and models."
There are three kinds:
- AI presets make new photos, graphics or videos. They use photo credits.
- Layouts (13 of them) place your own photos untouched and set your text in your brand fonts, colors and logo. They're made in your browser in about 2 seconds and are free.
- Editing tools (8) change a photo you pick.
Use a preset#
- Open Presets.
- Pick a category: All, Staff picks, Product, Social, Headshots, Try-on, Typography, Seasonal, Camera moves or Editing tools. Or type in Search presets…: it searches names, descriptions and who a preset is for, such as "realtors" or "churches".
- Hover a card. Preview shows the samples full screen; camera moves play their clip.
- Press Use preset (Use on an image for editing tools). Heropost sets it up on the left: "{preset} is set on the left — Generate when you’re ready".
- If it needs a product or a person you haven't added, Train a subject opens on the right type. See Train a subject.
- Fill in the text fields. The preset renders your text exactly as you type it.
- Check the price on the button, then press Generate (Create for layouts, Make video for camera moves).
The button shows what you'll pay. A card's cost line describes its samples, for example "8 photos · 16 credits" on Studio Headshot. Your run follows How many (4 at first) unless the preset makes a set number, so check the price on the button before you press it.
Costs at a glance#
| Kind | Credits for each output |
|---|---|
| Photo | 2 |
| Graphic (text-led) | 1 |
| Typography preset with your product in it | 2 |
| Layout | Free |
| Editing tool | 2 (Upscale 4) |
| Reframe to Platform | 2 per size |
| Camera move | 20 for 5 seconds, 40 for 10 seconds; +2 when Hero_Photo first makes the frame to animate |
★ in the tables below marks a staff pick.
Product (10)#
| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Clean Packshot | "Marketplace-ready product shots on pure white, soft shadow." | A saved product | 2 a photo |
| Colour-Block Hero ★ | "Your product on a plinth in one bold colour — an editorial hero." | A saved product | 2 a photo |
| Lifestyle Scene ★ | "Your product in a real, everyday setting that fits what it is." | A saved product | 2 a photo |
| Hard Flash | "Direct-flash night-out snapshot — punchy colour, hard shadow." | A saved product | 2 a photo |
| In-Hand UGC ★ | "A hand holding your product to camera, like a customer photo." | Your product, saved or as a photo | 2 a photo |
| Held by Model ★ | "Your model (or you) holding or using the product." | Your product and You or a Model | 2 a photo |
| Flat-Lay | "Top-down arrangement of your product with matching props." | A saved product | 2 a photo |
| Ingredient Float ★ | "Your product floating with its ingredients or a frozen splash." | A saved product | 2 a photo |
| Listing Image Set ★ | "The full 6-image product-page gallery, in the order that sells." | A saved product | Always 6 photos: 12 |
| Dish Hero | "Your phone photo of a real dish, relit into a menu-quality shot." | A photo of your dish | 1 photo: 2 |
Try-on (5)#
| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Try-on: Studio White ★ | "Your garment on your model in a clean studio — shop-page ready." | The garment, and You or a Model | 2 a photo |
| Try-on: Street Style | "Your garment on your model mid-stride on a city street." | The garment, and You or a Model | 2 a photo |
| Mirror-Selfie Haul | "A mirror selfie wearing your garment — real UGC feel." | The garment, and You or a Model | 2 a photo |
| 3 Ways to Style It | "One garment styled three ways on the same model, as a carousel." | The garment, and You or a Model | Always 3 photos: 6 |
| Jewelry On-Body | "Close-ups of your jewelry worn, plus a silk-and-stone still life." | Your jewelry, saved or as a photo | 2 a photo |
Headshots (5)#
| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Studio Headshot ★ | "Clean studio headshots — neutral backdrop, business attire." | You or a Model | 2 a photo |
| Speaker on Stage | "You speaking on a conference stage, mid-gesture." | You or a Model | 2 a photo |
| Realtor Portrait | "Polished, approachable agent portraits at a home entry or kitchen." | You or a Model | 2 a photo |
| Personal Brand Lifestyle | "Candid “at work” brand photos — café, desk, coffee walk." | You or a Model | 2 a photo |
| Team Match Set | "Matching headshots for the whole team, plus a team grid." | Your saved people | One photo per person (up to 8): 2 each |
Social (15)#
| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Story Cover | "Your photo plus a short hook, laid out for Stories and Reels." | A photo and a headline | Free (layout) |
| UGC Unboxing | "Hands opening a branded mailer with your product inside." | Your product, saved or as a photo | 2 a photo |
| Before / After Split | "A branded split card from your real before and after photos." | 2 photos; what was done and your name are optional | Free (layout) |
| Industry Meme | "An original meme for your niche — no templates, no celebrities." | The meme line | 2 a photo |
| YouTube Thumbnail | "Big expressive face, your topic object and a few bold words." | You or a Model, and up to 4 words | 2 a photo |
| Podcast Set | "Episode-promo stills at a broadcast mic in a warm studio." | You or a Model | 2 a photo |
| New Keys Moment | "The moment behind every closing — keys in hand at the front door, with room for your caption." | Nothing | 2 a photo |
| Impact Number | "One real photo from your week and the number that matters — meals served, volunteers, funds raised." | A photo, the number and what it counts | Free (layout) |
| Event Thank-You | "Turn 2–4 real photos from your event into a thank-you post in your colours." | 2 to 4 photos and a headline | Free (layout) |
| Hidden Gem Spotlight | "Your photo of a local favourite with a 'Hidden gem in…' title — the local post that travels furthest." | A photo, the place and the neighborhood | Free (layout) |
| This or That | "Two photos side by side and one question — the easiest comment-getter on any feed." | 2 photos and a question | Free (layout) |
| Screenshot Showcase | "Drop in a real screenshot — it sits in a clean device frame on your brand gradient, pixel-perfect." | A screenshot, a headline, and a frame: Browser, Laptop or Phone | Free (layout) |
| Portfolio Drop | "Your best 3–6 shots in a gallery-clean grid with your studio name — your work untouched." | 3 to 6 photos and your studio name | Free (layout) |
| Sneak Peek | "A 'sneak peek' of the gallery you just delivered — one hero shot, a fine frame, your name." | A photo and your studio name | Free (layout) |
| Job Done (Google Business) | "Your real job photo with the service and town, sized 4:3 for Google Business where locals look first." | A photo, the service, the town and your business name | Free (layout) |
Typography (18)#
Typography presets make text-led graphics in your brand colors and fonts.
| Preset | What it makes | Text you fill in | Credits |
|---|---|---|---|
| Quote Card | "Your own words on a branded card, readable at feed size." | The quote; who said it (optional) | 1 a graphic |
| Review Card | "A real customer review as a branded card, with stars." | The review, the reviewer's name; stars (optional) | 1 a graphic; 2 with your product in it |
| Offer / Sale | "Percent-off, BOGO or free-shipping graphic with your product." | The offer; dates, code and call to action (optional) | 1 a graphic; 2 with your product in it |
| Announcement | "Bold news graphic for launches, drops, openings and events." | A headline of up to 8 words; kicker and when (optional) | 1 a graphic |
| Tips Carousel ★ | An educational carousel: a cover, then one slide per tip | A cover hook and your tips, one per line (up to 7) | 1 a slide |
| Feature Callout | "Your product with 3–4 benefit callouts — the infographic image." | A saved product and 3 to 4 benefits | 2 a photo |
| Listing Card | "Just Listed, Open House or Just Sold post from your listing photo." | Your listing photo, status, address and price | Free (layout) |
| What $X Gets You ★ | A price-anchor post for your city | Your listing photo, the price point and the city | Free (layout) |
| Today's Special | "Daily special or slots-left card with price and time window." | A photo and the item; price and when (optional) | Free (layout) |
| Sermon Quote Slide | "This week's message as a calm quote slide — your words spelled exactly, in your colours." | The quote or verse | 1 a graphic |
| Service & Event Reminder | "Day, time and place in one warm, readable card — services, meetups, open days." | What's on, the day and time; where (optional) | 1 a graphic |
| Local Market Update | "Your month in three numbers — median price, days on market, homes sold — as a clean, trustworthy card." | The area, the month and 2 or 3 stats | 1 a graphic |
| Results Stat Card | "One big, true number and what it means — client wins, growth, milestones — in your colours." | The number and what it means | 1 a graphic |
| Myth vs Fact | "Bust one common myth with the fact — a two-part card people save and share." | The myth and the fact | 1 a graphic |
| Now Hiring | "A clear 'We're hiring' card with the role and how to apply." | The role and how to apply | 1 a graphic |
| Episode Cover | "Episode number, title and guest on a studio-style cover — no face needed." | Show name and title | 1 a graphic |
| Gig Poster | "Date, venue and line-up on a bold, print-style poster." | The act, date and time, and venue | 1 a graphic |
| Deadline Countdown | "'3 days left' in big, clear type with what's due and when — tax dates, enrolment windows, sale ends." | Time left, what's due and the deadline | 1 a graphic |
Seasonal (7)#
| Preset | What it makes | What you need | Credits |
|---|---|---|---|
| Autumn Drop | "Your product in a warm autumn still life." | A saved product | 2 a photo |
| Halloween | "Playful-spooky product sets — pumpkins and candlelight, never gory." | A saved product | 2 a photo |
| Diwali Festive | "Festival-of-lights product scenes with diyas and marigolds." | A saved product | 2 a photo |
| BFCM Sale | "Black Friday and Cyber Monday set, with your product." | The offer; dates (optional) | 1 a graphic; 2 with your product in it |
| Holiday Gifting | "Gift-wrapped product scenes plus a “gift guide” cover." | A saved product | 2 a photo |
| Thankful Post | "A warm thank-you to your customers for Thanksgiving, with your name on it." | Your business name | 1 a graphic |
| New Year Kickoff | "Open January with a bold 'New year' post and one line of your offer." | Your offer | 1 a graphic |
In All, a strip at the top suggests the seasonal presets that fit the time of year.
Camera moves (7)#
Camera moves turn a still into a short video. The video model won't animate a photo with people in it, so use product and scene photos.
| Preset | What it makes | What you need | Credits (5 seconds) |
|---|---|---|---|
| Product Turntable ★ | "Your product rotating on its plinth — a seamless 5 s loop." | A saved product | 22 |
| Slow Push-In | "A gentle dolly-in with subtle depth on any still." | A photo | 20 |
| Zoom Loop | "A slow zoom in and back that loops cleanly." | A photo | 20 |
| Handheld UGC | "Phone-handheld drift that makes a still feel like a real clip." | A photo | 20 |
| Crash Zoom Hook | "Holds wide, then snaps in — a first-second hook." | A photo | 20 |
| Giant Product (FOOH) ★ | "A giant version of your product in a real-looking city scene." | A saved product | 22 |
| Dusk Timelapse | "Day to blue hour: the sky darkens and the lights come on." | A daytime photo of a building | 22 |
A 10-second clip doubles the video part: 40, or 42 where Hero_Photo first makes the frame.
Editing tools (8)#
Editing tools work on a photo you pick: from Edit on any result, or Use on an image here. Each makes one image.
| Preset | What it does | Credits |
|---|---|---|
| Reframe to Platform | "One image resized for every platform you post to." Runs in Repurpose. | 2 per size |
| Background Swap | "Keeps your subject exact and replaces the background." | 2 |
| Relight | "Change the light without a reshoot." | 2 |
| Remove Object | "Erase distractions and rebuild what was behind them." Say what to remove in the description box. | 2 |
| Upscale | Makes a sharper, larger 4K version. | 4 |
| Phone Photo Fix | "One tap for exposure, colour and straight lines — nothing else changes." | 2 |
| Virtual Staging | "Furnish an empty room, clearly labelled as virtually staged." Choose the room (optional). | 2 |
| Day-to-Dusk | "Daytime exterior to twilight, labelled as enhanced." | 2 |
Staff picks (12)#
Colour-Block Hero, Lifestyle Scene, In-Hand UGC, Held by Model, Ingredient Float, Listing Image Set, Try-on: Studio White, Studio Headshot, Tips Carousel, What $X Gets You, Product Turntable and Giant Product (FOOH).
Layouts: sizes and branding#
Layouts use your Format choice:
| Format | Size |
|---|---|
| Square 1:1 | 1080 × 1080 |
| Feed 4:5 | 1080 × 1350 |
| Story 9:16 | 1080 × 1920 |
| Wide 16:9 | 1920 × 1080 |
| Google 4:3 | 1600 × 1200 |
They use your brand kit's fonts, colors and primary logo, so set those up first: Teach Hero_Agent your brand. When it's done, Heropost says "{preset} is ready — it’s in your library".
Presets from Hero_Agent and on a phone#
- Hero_Agent can use AI presets that make one picture, such as Lifestyle Scene, Clean Packshot, Colour-Block Hero, Flat-Lay, Studio Headshot or New Keys Moment. Presets with text fields, videos, sets of several images and layouts are made in the studio. Asked for a layout, it answers "That preset is made in the browser — use it from the studio."
- On a phone, the New photo sheet offers six presets: Lifestyle Scene, Clean Packshot, In-Hand UGC, Colour-Block Hero, Studio Headshot and Personal Brand Lifestyle. The full catalog is in the studio on a computer or tablet.
If it doesn't work#
| What you see | What it means | What to do |
|---|---|---|
| "No presets match “{search}”." | Nothing matches your search. | Try another word, or browse a category. |
| "{preset} needs a product — add one first, then use the preset" | The preset puts your product in the picture. | Add the product in Train a subject, which opens for you. |
| "{preset} needs a person — train yourself or a model first" | The preset needs a person. | Add yourself or a model. |
| Fill in “{field}” under the button | A required text field is empty. | Fill it in. |
| "… is too long — keep it under {n} characters." | Too much text for that field. | Shorten it. |
| "Add at least one tip (one per line)." | Tips Carousel has no tips. | Type one tip per line. |
| "Say what to remove." | Remove Object needs to know what to erase. | Describe it in the description box. |
| "Pick the image to work on." | An editing tool has no photo. | Pick a photo, or start from Edit on a result. |
| "A photo could not be loaded — try picking it again." | A layout couldn't read your photo. | Pick the photo again. |
| "This browser can’t draw the layout." or "Couldn’t export the image." | Your browser couldn't build the layout. | Try again, or use another browser. |
Questions#
Why is the price on the button different from the card?
The card shows the cost of its samples. Your run follows How many, and some presets make a set number. The button always shows what this run costs, and that's what you pay.
Do layouts really cost nothing?
Yes. Layouts are drawn in your browser from your own photos, text and brand kit, with no AI, so they use no credits.
Will a preset change my product?
Product presets use your saved product photos as the reference, so your product looks like itself. Anything that must stay exactly the same, such as a logo or a finish, goes under Keep exactly (optional) when you save the product. Check each result before you post it.
Can I use a preset with my own description?
Yes. With a preset selected, the description box adds details. Layouts have nothing to describe: they use your photo and the text fields.