How watermarks work#
A watermark is an image, usually your logo, that Heropost places on your photos when it publishes them. You can set one at two levels:
- Workspace watermark: used for every account in the workspace.
- Account watermark: used for one account instead of the workspace watermark.
Heropost adds the watermark at the moment a post is published. Your original photo isn't changed, and the post editor's preview shows it without the watermark. It's added to every post with photos that goes out to that account, including posts from Hero_Agent, automations and AI tools. There's no switch to leave it off a single post.
Which posts get a watermark#
| Content | Watermarked |
|---|---|
| Photos on Facebook, Instagram, X, LinkedIn, Threads, Bluesky, Pinterest, Google Business Profile, Reddit and Telegram | Yes |
| GIFs | No |
| Videos | No |
| YouTube and TikTok accounts | No (these networks take video only) |
Add a workspace watermark#
- Switch to the workspace.
- Click your workspace name at the top of Heropost, then Watermark. Workspace Watermark opens with a sample photo.
- Press Upload and choose your logo: a PNG or JPG, up to 10 MB.
- Click one of the nine position buttons to place it, from top-left to bottom-right.
- Drag Size: and Transparency: until the preview looks right.
- Press Save. Heropost shows Watermark saved.
Upload your own image before you press Save. The window opens with Heropost's sample watermark. If you press Save without uploading, that sample is saved as your watermark.
Only the owner of the workspace sees Watermark in the workspace menu.
Add a watermark to one account#
- Click your workspace name at the top of Heropost, then Accounts.
- Open the ⋮ menu on the account's card and choose Watermark.
- In Account Watermark, upload your image, set the position, Size: and Transparency:, and press Save.
The account watermark replaces the workspace watermark for that account. Account Watermark shows only the account's own watermark, not the workspace one. YouTube and TikTok accounts don't have a Watermark option.
Tip: to use a different logo for each client, give each client a workspace with its own workspace watermark.
The settings#
| Setting | What it does |
|---|---|
| Position | Nine spots: the corners, the middle of each edge, and the center. |
| Size: | How big the watermark is, from 0 to 100. |
| Transparency: | How see-through it is, from 0 (solid) to 100 (invisible). |
Until you save one, the window shows these defaults: bottom-left, size 30, transparency 30. On a phone, the window opens full-screen with Cancel and Save at the bottom.
A PNG with a transparent background usually looks best, because only your logo shows on the photo.
Change or remove a watermark#
To change it, open the same window, adjust it and press Save.
To remove it:
- Open Workspace Watermark or Account Watermark.
- Press Delete. It's grayed out if no watermark is saved.
- Confirm with Delete in Delete Watermark?. Heropost shows Watermark deleted.
Removing or adding back social accounts doesn't remove the workspace watermark. Delete it here.
Who can change watermarks#
| Action | Who |
|---|---|
| Open Workspace Watermark from the workspace menu | The workspace owner |
| Save an account watermark | Any team member except Viewers |
| Delete a watermark | The workspace owner or an Admin |
If it doesn't work#
| What you see | What it means | What to do |
|---|---|---|
| "Wrong file format. Please upload PNG or JPG" | The file isn't a PNG or JPG. | Save your logo as PNG or JPG. |
| "Size limit: 10MB maximum" | The file is larger than 10 MB. | Use a smaller file. |
| The watermark isn't on a published post | The post had only videos or GIFs, or went to a YouTube or TikTok account. | Nothing to fix: only photos get a watermark. |
| A different watermark appears on one account | That account has its own account watermark. | Change or delete it in Account Watermark. |
| A watermark appears on every photo and you don't want it | The workspace has a watermark. | The owner opens Workspace Watermark and presses Delete. |
| The watermark window doesn't open | Its settings didn't load. | Reload the page and try again. |
Questions#
Can I turn the watermark off for one post?
No. Every photo published to that account gets it. To skip it, delete the watermark before the post goes out, or use an account watermark only on the accounts that need one.
Why can't I see the watermark in the post preview?
Heropost adds it when the post is published, so the editor shows your photo as you uploaded it. Check the published post on the network.
Does the watermark change the photos in my Media Library?
No. It's added to the copy Heropost sends to the network.
Can I watermark videos?
No. Watermarks are added to photos only.